Keep Calm and Carry On
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It's amazing how many people visit Joanna's Wardrobe looking for a nostalgic 1940's look, epitomised by the movie star icons of the day like Rita Hayworth, Vivien Leigh, Ingrid Bergman, and Ava Gardner and recreated in the 60's for all those classic nostalgic films about the war that are probably the source of most of our memories of that era. Who can forget Susannah York in The Battle of Britain and Maria Pershey in 633 Squadron. And even later, the amazing Jennifer Ehle and Tara Fitzgerald in the 1992 TV series The Camomile Lawn…
In the 1940's, fashion that emphasised our female attributes was all the rage, all cinched waists and bullet bras, women were expected to look like women, with the sway of our hips and the jut of our breasts on deliberate and uninhibited show, with powdered cheekbones and bright red lipstick de rigeur for the woman about town. Seamed nylon stockings were in high demand and the source of probably the most famous trompe l'oeil in fashion history - legs stained with gravy browning and seams carefully drawn on in eyebrow pencil.
This Ideas and Inspiration set is sponsored by one of my favourite designers, Catherine at Kiss Me Deadly. Catherine and her regular model Morgana manage to capture the combination of the classic lingerie styles and the confidence that reflects the time so well – women were becoming much more empowered and independent and much more in control, working in jobs that prior to the War they would never have been considered for. Yet they retained an allure that even now has lots of imitators!
All the outfits featured in this set are now available from Joanna's Wardrobe.